Dear Travel Management Professional,
In business, the one true constant is change.
Our target markets stretch around the globe
and technology is ever-changing the way
we do business. While we strive to keep up
with the pace, the shared goals remain the
same – finding the optimum way to reduce
costs while keeping our travelers safe and
happy. No small feat by any measure.
At HRS, we understand the challenges corporations face
regarding their hotel needs. It truly is a balancing act. Business
travelers expect a wide range of hotels at the right locations
and at the right rate. Outside of the U.S. especially, fragmented
independent hotel markets and many different booking channels
can make this a challenging task for the corporate travel leader.
A corporation’s focus is to provide an expanded hotel portfolio
within policy, as well as an exceptional booking experience for
their travelers, in order to reduce leakage and maintain best-in-class duty of care.
We invite you to rise to this challenge with HRS as your partner.
As the Global Hotel Solutions provider, HRS offers innovative solutions spanning the entire corporate hotel procurement cycle. It is
your travelers that matter and your measurable results that count.
We deliver unparalleled benchmark data and local market
know-how to help you optimize your hotel program. Especially
in fragmented hotel markets outside the U.S. we have the hotel
content you need. Don’t just take our word for it – ask one of our
40,000 corporate customers about the difference HRS can make
We are very pleased to be sponsors of this year’s Business
Travel News’ Corporate Travel 100 issue and we want to use this
opportunity to thank you for your continued trust and partnership. Let us jointly continue to take global hotel management to
the next level.
Vice President Americas
HRS – Global Hotel Solutions
Dear Travel Partner,
More than ever, travel remains integral to our
customers’ business, with markets around
the world showing exceptional strength and
momentum. That’s why Starwood is com-
mitted to delivering the innovation, service,
and global reach that helps customers drive
their business, globally.
This past year we launched powerful new offerings, including
SPG Pro and SPG Business, we aligned segmentation efforts to
better map to how and where customers do business, and we
introduced digital innovations like SPG Keyless and SPG Preferences. We’re also growing at an unprecedented rate, with nearly
500 hotels in our pipeline representing 110,000 rooms in established and growing markets. That growth is further propelled by
the investments we’re making in our brands and properties, including this year’s launch of Sheraton 2020.
Sheraton is Starwood’s largest and most global brand, with a nearly 80-year history as a leader and trusted voice in travel. Designed
to put Sheraton firmly back into that global spotlight, Sheraton
2020 is a comprehensive plan that includes a $100 million marketing campaign, the launch of the premier tier, Sheraton Grand, design innovations, a more consistent guest experience, and a goal
of opening more than 150 new Sheraton hotels worldwide by 2020.
Elements of the plan are already underway, including a new website and the launch of our new global marketing campaign in early
September. The brand is also focused on creating more engaging F&B programming, beginning with Sheraton “Paired,” which
is central to reinvigorating the lobby bar experience. Paired builds
on the equity Sheraton has in wine with the addition of local craft
beers and unique food pairings. Read more about the plan in our
Corporate Profile on Page 45.
As we explore new opportunities to grow together and enhance
our offerings, Starwood will continue to connect with customers
early and often to better understand their evolving preferences
and business outlook. That dialog guides our strategies, makes
Starwood a more valuable partner, and ultimately helps us shape
the next generation of travel.
This is an exciting time to be part of our industry, and as the market continues to evolve, Business Travel News remains an essential resource for us all. Starwood is proud to sponsor this year’s
Corporate Travel 100 issue, and we thank all of our customers
and guests for your continued business and partnership.
Vice President, Global Corporate Sales
Starwood Hotels & Resorts