What does Safe TravelRx solve for?
There’s a segment of the industry that doesn’t
have a duty of care solution that’s affordable to
them. The big enterprise-level solutions appeal
to the stereotypical Fortune 500 [companies].
You’re not going to get a 50-person law firm or
a 100-person advertising firm to spend six to
seven figures on a duty of care solution. That’s
the gap, the problem to be solved.
The app gives travelers access to iJet International services. It also enables travelers to
transmit medical information to a local emergency provider. How does it work, and how
are you distributing the solution?
We’re going to distribute it through travel management companies. A company sends the TMC
a list of travelers they want to enroll in the
program. Travel managers then ask travelers
to download the app and fill out a profile with
things like emergency contacts, blood type,
medications they’re taking and medical conditions like high blood pressure. When a traveler
presses the emergency call button in the app,
this is what the local emergency provider will
receive through a text message, along with the
traveler’s exact coordinates.
Do you have TMC partners in place?
We have about 12 conversations going on with
companies at global and regional levels. The
larger players are interested in the medical
[information transmission] functionality, while
everyone else will be interested in the balance
[of iJet services, as well].
What’s the business model?
We charge on a per-[air booking] basis. Everyone has seen the “I’ve fallen and I can’t get up”
commercial. That company charges [$49.95]
a month [for the customer] to carry an ugly
pendant around. Travelers enrolled in Safe TravelRx can use the app like that [even when
they’re not traveling] and there’s no incremental cost [for such local use, but] we’re not making money on that. We’re making money [only]
when people [book] travel. When a traveler
calls the TMC to book a trip, everything gets
triggered automatically. That [passenger name
record] automatically is sent to iJet, which will
recognize the traveler is going to, for example,
Athens. IJet will trigger Athens-[related secu-rity] alerts to the traveler through email until
the trip is done. From the app, travelers also
can check what’s happening in Athens through
iJet’s database in advance. There’s also a help
desk call center button powered by AIG Travel
Guard for nonemergencies like translations or
knowing the equivalent names of prescriptions.
What’s the biggest barrier to travel risk man-
The cost is usually the barrier, but we’ve eliminated that [by making the product affordable].
Our biggest challenge is getting travelers to
actually download the app. If you don’t download the app, it’s not going to matter to [my
company]; it’s going to matter to you. A good
travel manager will say, “I noticed you didn’t
download the app. This is just a reminder to fill
out your profile.”
I can see travelers being wary that their pri-
vate medical information will be shared with
Travelers agree to the functionality of the
app. They agree that it’s OK to send this basic
information to the emergency service provider,
but otherwise, the information is only stored on
Any other challenges?
Not every 911 responder operates on a cellular
network, in which case the call will go out but
the [medical] info doesn’t. About half the [U.S.]
has cut over to cellular lines. That’s a short-lived
problem. In some areas like Africa, Asia and
Eastern Europe, the phone networks are more
contemporary than what we have in the States.
Ask someone at a small or midsize enterprise why the company doesn’t have a duty of care solution, and
that person most likely will cite the price tag. In October, startup SafeTravelRx will launch an affordable
travel risk management mobile solution for Android and iOS. Costs for travel management companies,
before their reselling markups, will be $1.50 per trip up to $3 per trip with upgrades. Safe TravelRx CEO
Ron DiLeo told BTN’s JoAnn DeLuna how it makes travel risk management affordable.