Steve Singh left SAP at the end of April. He was CEO of Concur and
president of SAP Business Networks and Applications, but SAP is shuf-
fling management and departments. SAP president of Global Customer
Operations Robert Enslin, who also is an executive board member, has
become president of the new Cloud Business Group, which includes Con-
cur. “When SAP acquired Concur Technologies, we knew Steve would play
a significant role in strengthening the SAP cloud portfolio,” according to
SAP. “We also knew he would eventually go back to his startup roots.”
On May 2, Singh became chairman and CEO of software development
company Docker, whose board he joined in November. He also is chair-
man at CenterCard, which was announced in March, and his SAP bio
listed him as a member of the boards of nanoscale metal maker Modu-
metal and open-source integration software provider Talend.
The Cloud Business Group Enslin will oversee also will include procurement tool Ariba, vendor-management system Fieldglass, human capital-management platform SuccessFactors, e-commerce solution Hybris and
SAP’s SMB Solutions group. Until now, SAP has grouped Concur, Ariba and
Fieldglass in the Business Networks and Applications group under Singh.
According to Singh’s bio on SAP’s website, he also oversaw Data-as-a-Service, SAP Business One, SAP Anywhere, SAP Business ByDesign and
SAP Connected Health.
SAP acquired Concur in December 2014 for $8.3 billion. A month later,
Singh’s fellow Concur co-founders—Mike Hilton and Rajeev Singh, who
also is Steve’s brother—left the company. Steve Singh’s exit follows the
departure of former Concur president Elena Donio in November.
Concur Will Rebrand as SAP Concur
Concur will change its name to SAP Concur in January. At the Institute of
Travel Management conference in Birmingham, U.K., Concur international
chief revenue officer Scott Torrey said Singh’s departure and the company’s
new name are coincidental and that Singh had been part of the team that
decided to make the name change in a rebranding exercise that took several
months. Pointing to the example of procurement platform Ariba, now SAP
Ariba, EMEA managing director Chris Baker said: “It’s what happened
to our predecessors that got acquired by SAP. Day-to-day business will
remain as it was.”
Torrey added that appending the SAP name will give Concur more digi-
tal marketing muscle, thanks to the global reach of the SAP brand. There
had been concerns the SAP name would have a negative impact on small
and midsize companies, which
might associate SAP more read-
ily with large enterprise customers.
But, said Torrey, market research
suggested “it was just the opposite.
When we asked whether they were
more or less likely to buy, we got a
CenterCard Reshuffles Execs
Meanwhile, CenterCard, where
Steve Singh is chairman, is
slated to launch this summer but
not before changing CEOs. Former VP of product development
and co-founder Naveen Singh,
Steve Singh’s son, has assumed
the CEO position for the startup,
which combines traditional payment and virtual card technology.
The younger Singh replaces Diet-mar Wennemer, who will become
COO. Previously, CenterCard’s
leadership team collectively fulfilled the COO role.
In addition to guiding product
management, Naveen Singh will lead
the company’s growing team and will
be responsible for strategy, partnerships and product innovation. Before
co-founding CenterCard, Naveen
Singh worked in product and business development at Concur.
Naveen Singh said Wennemer
served as CEO while the company
was building its hardware and
product development teams. “As
primarily a technology organization, we were able to operationally
align around a product strategy that
we set out as a leadership team.
Now that we are close to getting
to market, we are rounding out the
expertise in our organization, and it
is a natural time to appoint a new
CEO,” Naveen Singh said.
Trip savings and incentivizing tool Rocketrip has
achieved integrations that span the business
travel workflow. Building on previously announced
partnerships with major players like Concur and
Carlson Wagonlit Travel, the app provider has just
announced application programming interface integrations with Deem’s booking tool; additional
TMC partners Casto Travel, Luxe Travel Management, Ovation and Travel Leaders Corporate; and
global distribution systems Sabre and Travelport.
The integrations, according to Rocketrip CEO
Dan Ruch, change how companies can direct cor-
porate traveler behaviors toward savings. In the
new Rocketrip “ecosystem,” he said, that becomes
“an accurate and seamless workflow” for the em-
ployee. That’s a different approach from “giving the
employee a gold star for booking early.”
Here’s how it works: When travelers initiate a book-
ing in a partner tool, that tool, through Web-enabled
extensions, presents Rocketrip’s budget to beat. Pre-
viously, users had to go to Rocketrip’s platform to get
a budget to beat and then return to the booking tool
to book travel.
When the TMC is also connected with Rocketrip’s
GDS partners, Rocketrip accesses a TMC client’s
negotiated rates. Rocketrip’s expense integrations
ensure that rewards are granted accurately. “When
we pull the expense information, we can see, for ex-
ample, that a traveler booked an itinerary flying coach
but then upgraded to business class at the gate,” said
Ruch. “With that information, we can adjust the point
balance before activating the reward.”
Rocketrip has established an internal “ecosys-
tem team” to manage its growing partnerships.
It has created training materials, webinars, co-
branding and reselling and referral programs with
the belief that more traditional suppliers are jump-
ing on board with traveler-centric models that in-
clude behavior incentives. The difference between
Rocketrip and TripActions, which also offers a price
to beat, is that Rocketrip is working to fit into es-
tablished managed travel workflows rather than
offering an alternative. “Most mega TMCs, midmar-
ket TMCs, online booking tools and other players are
embracing these concepts,” Ruch said.
Rocketrip Repositions as “Ecosystem”
BY ELIZABETH WEST & JOANN DELUNA
we knew Steve
would play a
the SAP cloud
also know he
go back to his