EXECUTIVES OF 2010
THE HISTORY BOOKS WILL DOCUMENT 2010 AS A YEAR OF TRANSITION IN THE BUSINESS TRAVEL INDUSTRY, AS A BRIDGE BETWEEN TWO ERAS THAT ONE DAY WILL SEEM QUITE DIFFERENT.
The year marked the beginning of the end of the recessionary buyer’s market, as hotels wielded a stronger hand in
pricing and increased demand helped airlines fly fuller planes than ever. It charted the maturation of mobile business travel applications from a novelty embraced by early-adopting traveling technophiles to the engines that will
fundamentally change the ways in which industry conducts its business. It furthered, but in no way settled, the
multi-pronged quarrel over how ancillary airline fees should be displayed, charged, paid for and reported. And
whatever the endgame of the dispute between American Airlines and a cast of global distribution system companies and online travel agencies, whether it redefines the nature of distribution economics or simply leads to a renegotiation of terms, the change began in 2010.
The 25 Most Influential Executives of 2010 is Business Travel News’ 26th consecutive annual effort to identify the
executives who most directly drove those changes, who forced the industry to take notice of and react to their decisions. The list of those executives is not a ranking; BTN is not measuring their relative influence against one another.
An appearance on this list is not necessarily an honor; influence, after all, can be perceived positively or negatively,
and this list over the years has hosted its share of disrupters alongside its visionaries and innovators.
Developing this list—the first compiled under the aegis of BTN’s new parent, the Business Travel Media Group—
began last autumn with multiple solicitations for nominations from the industry, of which we received quite a few.
Director of research and media strategy David Meyer and BTN editors vetted each nominee, in many cases speaking directly with the person, to better identify and assess their impact on the industry. The list was finalized during
a lengthy and occasionally raucous mid-December meeting of the entire Business Travel Media Group editorial
staff. As always, measuring influence is a most inexact science, and we hope you let us know with which executives’
inclusion you agree and those you think have been overlooked.
Business Travel News thanks all those who participated in creating The 25 Most Influential Executives of 2010, including everyone who pitched a nominee to those who participated in the vetting process.